The 2016 Quanzhou cultural tourism Carnival ended Hester-incubus

The 2016 Quanzhou cultural tourism Carnival Hester ended in November 6th, a month of the "Hester 2016 Quanzhou cultural tourism Carnival" success. As of November 6th, Quanzhou city has organized 83 cultural tourism activities, publicity and promotion of the sea culture, the development of ancient city tourism, started the "Hester Quanzhou" brand, promote tourism consumption. The Carnival "charm of Hester · wonderful Quanzhou" as the theme, the activities are integrated into the Seacell cultural elements, further to Hester and Quanzhou link. From the country’s tourism industry, tourism enterprises to invest on behalf of experts and scholars around the "The Belt and Road construction background, on the promotion of Quanzhou brand casting, Hester Haisi culture and new ideas for the future development of the tourism industry in Quanzhou to conduct dialogue and discussion, and the effects of the Quanzhou sea silk spots, further understanding of Quanzhou, Quanzhou, on Quanzhou investment, vigorously promote" sea Quanzhou "rich cultural and historical heritage and beautiful scenery. The carnival theme of unity, rich in content and form, including sports events, festivals, high-end dialogue, sale, promotions, folk experience, outdoor camping culture, auditorium, exhibition, religious pilgrimage, theater performances etc.. With strong participation, interaction and experience. Visitors can close watch international events, enjoy international cultural performances; can participate in the tea culture, culture, culture of the porcelain incense experience; you can stop the taste with ancient flavor, cultural taste characteristics of the local delicacy, smooth purchase with local characteristics of the souvenir; you can feel the benefits, female crab Fu female unique folk custom you can enjoy variety to the suburbs; the ornamental chrysanthemum, Brazil peony, maple and so on, in October to become the national Carnival month! The carnival organically tourism, culture, sports, urban construction and other departments, accommodation, catering, shopping, scenic spots, cultural and creative industries at the same time force, work together to build a Marine Silk Road culture tourism consumption feast, not only highlights the advantages of Quanzhou development of the global tourism, Quanzhou is also an exploration of the development of the global tourism. The carnival, popular leisure health tour. The morning of October 14th, the little yellow people riding experience activities in the ancient city of Quanzhou City, the public, tourists were riding activities. According to the Quanzhou bicycle company smile statistics, 15 "small yellow people" one-day riding times that exceeded 50 thousand, a record high. In addition, the fifth ancient city Yongning Wei Cheng Huang Festival, "Huian encounter female · the taste of eternal love delicacy folk experience a variety of cultural activities organized by the city and other leisure activities, experience activities are welcomed by tourists is in a continuous line. The Fiesta has more than 60 activities is the main enterprise planning operation, ratio of more than 70%. In order to allow more enterprises to participate in tourism related activities, to jointly promote the Quanzhou tourism, Quanzhou tourism promotion, Tourism Bureau launched nearly 300 companies directly involved in activities. Enterprises to participate in activities including delicacy Festival, tourism commodity sale, the little yellow people ride a tour of the ancient city tourism experience activities, promotional activities, the fifth batch of Quanzhou souvenir that covers the delicacy, and other activities, shopping, accommodation, scenic spots, creative industries etc..

2016海丝泉州文化旅游嘉年华圆满落幕   11月6日,为期一个多月的“海丝泉州2016年文化旅游嘉年华”圆满落幕。截止至11月6日,泉州市累计组织83项文化旅游活动,宣传和推广了海丝文化,发展古城旅游,打响“海丝泉州”品牌,促进旅游消费。   本次嘉年华以“魅力海丝·精彩泉州”为主题,各项活动都融入了海丝文化元素,进一步把海丝和泉州紧密关联起来。来自全国的旅游业专家学者、旅游企业投资代表围绕“一带一路”建设大背景,就海丝泉州品牌的铸造、海丝文化的弘扬以及泉州旅游产业未来发展的新思路进行了对话和探讨,并考察了泉州海丝景点,更进一步了解泉州、关注泉州、投资泉州,有力地推广“海丝泉州”丰富的人文历史底蕴与优美的山海风光。   本次嘉年华主题统一、内容丰富、形式多样,包括体育赛事、节庆活动、高端对话、特卖会、优惠促销、民俗体验、户外露营、文化讲堂、展会、宗教朝圣、戏剧展演等。具有很强的参与性、互动性和体验性。游客可以近距离观看国际赛事、欣赏国际文化展演;可以参与茶文化、香文化、瓷文化的体验;可以一站式品味具有古早味、文化味的地方特色美食,畅购具有地方特色的伴手礼;可以感受惠女、蟳蜅女等独特民俗;可以到近郊欣赏品种多样的菊花,观赏巴西牡丹、美国红枫等等,10月成为全民狂欢之月!   本次嘉年华有机地把旅游、文化、体育、城建等部门联动起来,住宿、餐饮、景区、购物、文创等行业同时发力,共同打造了一场海丝文化旅游消费盛宴,不仅凸显了泉州发展全域旅游的优势,也是泉州发展全域旅游的一次探索。   本次嘉年华,休闲健康之旅大受青睐。10月14日上午,“小黄人”骑游古城体验活动在泉州古城展开,骑行活动大受市民、游客欢迎。据泉州微笑自行车公司统计,15日“小黄人”单日骑乘次数即突破5万,创下新高。此外,第五届永宁古卫城城隍文化节、“邂逅惠安女·品味千古情”美食民俗体验活动、古城举办的各种文化活动等休闲体验活动也深受欢迎,游客也是络绎不绝。   本次嘉年华有60多项活动是企业主体策划运作的,比率超过70%。为了让更多涉旅企业参与活动,共同推介泉州旅游、宣传泉州旅游,市旅游局发动近300家企业直接参与活动。企业参与的活动包括美食节、旅游商品特卖会、“小黄人”骑游古城体验活动、旅游优惠促销活动、第五批泉州伴手礼认定等等活动,涵盖了美食、购物、住宿、景区、创意产业等多个领域等。因此,活动市场性、亲民性很强,企业和市民、游客都比较满意。   本次嘉年华坚持以活动为手段、载体,以扩大城市宣传、旅游宣传为目标,传统媒体、网络媒体和新媒体全方位持续宣传报道。积极发挥自媒体作用,也是本次嘉年华活动宣传的重要推手之一。省、市、县三级旅游官方微博、微信、网站等平台同步全面系统推送活动资讯、开设活动专栏。   与此同时,市旅游局也十分重视线下宣传,专门编制了嘉年华活动指南和多种宣传资料发放到星级酒店、机场、动车站、旅游集散中心等人流往来密集地,供市民、游客取阅。根据统计,各新闻媒体累计发表嘉年华活动相关原创文章超过300篇,百度搜索相关关键字超过1000万条;泉州市旅游局单一主题微博(以“泉州宣传短片+有奖征文”的形式通过微博发布“海丝泉州自‘游’行”旅游攻略大赛公告)累计阅读量达1297万,并在22日至28日创下单周350万阅读量,摘得新浪微博#旅游头条琅琊榜#桂冠;14日,新浪天眼直播“小黄人”骑游古城体验活动并与网友互动,推送古城风景,播放量达35.8万。   据统计,虽然受节前莫兰蒂、鲇鱼双台风影响,泉州市国庆黄金周期间仍接待境内外游客277.91万人次,同比增长8.7%;实现旅游收入23.12亿元,同比增长10.1%;15日茶·瓷·香文化主题日,精彩的表演和有趣的体验也吸引观众近万人次;14日至18日在泉州笋江公园举办的美食节、旅游商品特卖会,市民、游客流连忘返,5天累计接待超6万人次。   虽然嘉年华活动总体上取得较大成功,对提高海丝泉州知名度、营造良好旅游氛围、推动旅游发展具有积极作用,并与环泉州湾国际公路自行车赛形成很好的宣传叠加效应,进一步促进体育与旅游、文化与旅游的融合,但也存在一些问题,比如部门之间沟通对接不够主动、不同部门活动之间融合和协同不够充分等。下一步我们将不断创新嘉年华活动形式和内容,以期更接地气,持续提升市民、游客参与热情,同时进一步加强与市直各部门沟通协调,共同推动泉州旅游发展。泉州市旅游局相关负责人表示。相关的主题文章:

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