How To Boost Event Turnouts As A Radio Station Using Email-www.cmechina.net

Marketing We"ve all seen it before. Radio stations hosting events in random places to create some buzz to help a good cause or benefit. Although, nowadays it"s be.ing increasingly harder to get consumers to leave their homes because it"s so much easier to be entertained and be social without being on the move. Here is where a rock solid marketing strategy will ensure that a radio station draws a crowd and a "so-so" strategy leaves the event empty. The utilization of email marketing is one of the best ways to bolster that rock solid strategy. Interact With Your Listeners Think of an email as a pre-emptive notification and invitation to meet the people behind the radio station. The email should have content covering what kinds of activities will take place and more importantly what the event is all about. It"s not un.mon for these types of notifications to be sent two or three times before an event. The first would be to introduce it to the listeners, and the following would be to remind them down the line. Survey and Discuss Just because a radio station would like to interact with it"s listeners doesn"t mean they want to reciprocate. For this reason, it"s important to place some kind of indicator in your emails to gauge listeners interest. The perfect tools would be polls or surveys, this way you can segment those who show interest from those who just want the newsletter. And if you"re going to place a survey in your email, you might as well ask some other questions like "What kind of prizes would you like to win?" or simply ask their opinions to generate interest prior to the big day. Promote Your Radio Station Of course from a business perspective, the main point of running any kind of live event is to build your brand. By using one of the many email marketing services out there, a radio station has all the tools it will need to attract listeners to .e out. Inserting videos of previous events, images of celebrities who will be in attendance and having informative content are all part of a rock solid marketing effort. Make Sure You Put On a Good Event Overall, a radio station must deliver the goods on the big day. Just like in email marketing, if you promote something and then not deliver what was promised, it"s like spamming. Remember that you are placing your stations reputation on the line for every event that is planned. If the event goes off without a hitch, all the pluses from the event will be worth ten times the marketing effort initially put in. Meaning, future events and promotions may be.e jam packed with attendees. About the Author: 相关的主题文章:

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